Levis: 2001 Bellybutton Commercial

Levi's_ 2001 Bellybutton Commercial (1)

Source:Levi’s– Levi’s belly button commercial. (2001)

Source:The Daily Press

“Levis Bellybutton Commercial with a great song.”

From Driver 280 

By the early 2000s (if not late 1990s) what were called low-rider jeans which are skin-tight, denim jeans , that are bootcut jeans that only go up to the woman’s bellybutton in the front and just above her butt in the back, were all over the place in America and all over reality TV and the dating shows, female celebrities were wearing them everywhere. Low-rider jeans are why we got skinny jeans in the mid-2000s, because sexy women love the skin-tight look and feel of them, but where worried about them being too revealing in the rear. And Levi’s which might be the most popular denim brand in America, came out with their own low-rider, what they called bellybutton jeans in 2001.


Source:Levi’s– the highlight of the 2001 bellybutton commercial.

Back in the late 1990s and certainly by 2000, low-rise jeans, or as some others called including myself when you see women’s butt cracks and tattoos when they were sitting down and just standing up, when they would wear these very tight jeans, what were called low-rider jeans came out. By 2005 they were changed somewhat and we now have skinny jeans that we’ve been with ever since. And Levis was all over this with the designer denim revolution that remerged in the late 1990s and came back in style after going away by 1986 or so after they were in style from the late 1970s all the way up to 1985 or so.

These beautiful dark wash designer denim jeans. Back then the main designers were Jordache, Gloria Vanderbilt, (if you’re familiar with Threes Company and Mork and Mindy) Calvin Klein and of course Levis jeans. Today those designer denim jeans would be Seven For All Mankind, Express, True Religion and many others. That is what you see with this commercial here. A beautiful sexy woman, wearing a short top and super low low-rise Levis jeans, on beautiful summer day.

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